Lumen Digital Ltd

Dickson's Sushi

We make your ideas come true.

We had a simple conversation with Dickson while gulping over medium-sized chunks of fresh sashimi and nigiri, Dickson’s remarkable logo was born. Based on Dickson’s experiences with trials and well-planned tribulations.

Dickson is a unique sushi bar kitchen that has its own USPS, so we ought to highlight that in the logo and feature a more vibrant, friendly color match to enhance friendliness and freedom.

Branch

Design

Project Types

Product Branding

Deadline

2 Weeks

Rationale

It’s a simple thing to just show you that 1+1 equals to 11, but a whole new thing altogether to tell you about its genesis. The key take-out we’d want you to know is that identity is better remembered in appearance form than in writing. Someone may forget your name, but not your face. In short, a logo is best remembered by its looks and facial features rather than mere words and names.

Project Deliverables

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